PETFOOD  Innovation 

We have built deep expertise in the agricultural commodities, petfood, food and feed market.

We established a new European supply chain to support a petfood market launch in Australia resulting in a 10% increase in sales for a >1bn USD turnover petfood brand. In this context, we successfully identified and qualified ~45 new ingredient suppliers in Europe. We led the direct interaction with the Australian government to lobby for supply chain approval.

We have actively managed commodity price developments and supported a petfood company in setting its competitive pricing strategies.

We have introduced new innovative ingredients, services and materials to our clients driving their petfood product innovation pipeline in close cooperation with R&D.

We elaborated joint business plans with some of the most innovative suppliers in the market, enabling our clients to grow and expand faster.

We have built global market expertise in the following categories: animal/vegetable proteins, poultry, fish, animal/vegetable fats, agricultural commodities, edible ingredients, food & feed, potatoes, and palatants.

In-depth knowledge of international food/feed regulations, safety and quality standards as well as regulatory affairs.